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Don’t let me be misunderstood

Don’t let me be misunderstood

If you’re a professional or an expert at, well, anything - you may have experienced that moment when you brought the full force of your expertise to bear and provided a complex explanation of something - only to find your audience staring back at you blankly, their...

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Simple language ain’t that simple

Simple language ain’t that simple

Most people have heard of the KISS principle (Keep It Simple Stupid), but when writing content it’s not always easy to communicate as clearly and simply as we’d like.  Professionals often have a language of their own, or it can be a factor of lack of time - having...

How to adapt your content plan to reflect current events

How to adapt your content plan to reflect current events

So you've spent hours planning out your content over the next six months... What you'll publish, when and through which channels. Job done - or is it? While it's tempting to treat content plans as tick-boxes - something you produce every month or three and then...

Analyzing the Game

Analyzing the Game

Turning data into a story is no small feat. And yet, some of the greatest stories of all time came from a simple look at the numbers. Elite athletes have always had coaches who helped them understand the numbers that govern their work. Now, artificial intelligence and...

What is a Royalty Free Image and when should you use them?

What is a Royalty Free Image and when should you use them?

Royalty-free images are a great way to access fantastic imagery when you’re not able to create it yourself or pay the fees charged by individual designers and photographers or by stock art suppliers. In brief, Royalty-free images are images in which the copyright...

Different ways to include your brand voice in everyday content.

Different ways to include your brand voice in everyday content.

It’s not just in your social media posts that your brand voice needs to shine through. Your everyday content needs to reflect the same quirky, fun and fresh attitude too. From your on-boarding emails, to the copy on your invoices and right through to your blog posts,...

Introducing brand voice in your content

Introducing brand voice in your content

A brand’s voice is an expression of its personality and the way it is perceived by the public. It is a strategic tool that effectively communicates the brand’s values and essence - which is why it is important to implement it properly in all content pertaining to the...

How to attract eyeballs to your content

How to attract eyeballs to your content

Viewership of written work is a tricky thing. It's a balancing act of providing a post with enough substance to keep readers hooked, but not too much that they lose interest.  So how do you strike that balance? Start with a catchy title. Something that will make a...

Content Academy is the blog for SimpleMarketing.AI and features useful articles on content marketing and SEO for small businesses.