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How to adapt your content plan to reflect current events

How to adapt your content plan to reflect current events

So you've spent hours planning out your content over the next six months... What you'll publish, when and through which channels. Job done - or is it? While it's tempting to treat content plans as tick-boxes - something you produce every month or three and then...

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How to adapt your content plan to reflect current events

How to adapt your content plan to reflect current events

So you've spent hours planning out your content over the next six months... What you'll publish, when and through which channels. Job done - or is it? While it's tempting to treat content plans as tick-boxes - something you produce every month or three and then...

Analyzing the Game

Analyzing the Game

Turning data into a story is no small feat. And yet, some of the greatest stories of all time came from a simple look at the numbers. Elite athletes have always had coaches who helped them understand the numbers that govern their work. Now, artificial intelligence and...

What is a Royalty Free Image and when should you use them?

What is a Royalty Free Image and when should you use them?

Royalty-free images are a great way to access fantastic imagery when you’re not able to create it yourself or pay the fees charged by individual designers and photographers or by stock art suppliers. In brief, Royalty-free images are images in which the copyright...

How to Inspire Your Audience with Visual Content

How to Inspire Your Audience with Visual Content

We’re bombarded with content every day and it’s getting harder to stand out. Images, videos, and other highly-visual content is one way to grab your audience’s attention and inspire them to take action. Here’s how to use visual content to inspire your audience: Use...

How to extend a content plan to new channels

How to extend a content plan to new channels

Your content plan is a strategy for developing content to maintain visibility and provide your audience with new and interesting content.  While you may have originally developed it for a small set of channels, over time you may wish to swap channels in and out, or...

How to adapt your content plan to reflect current events

How to adapt your content plan to reflect current events

So you've spent hours planning out your content over the next six months... What you'll publish, when and through which channels. Job done - or is it? While it's tempting to treat content plans as tick-boxes - something you produce every month or three and then...

How to Inspire Your Audience with Visual Content

How to Inspire Your Audience with Visual Content

We’re bombarded with content every day and it’s getting harder to stand out. Images, videos, and other highly-visual content is one way to grab your audience’s attention and inspire them to take action. Here’s how to use visual content to inspire your audience: Use...

Is content marketing really worth the effort?

Is content marketing really worth the effort?

It takes a lot of effort to consistently develop and publish quality content in a content marketing approach.  That's effort that could be put to other important priorities within your business, so it is worth taking a critical look at whether content marketing is...

Content Academy is the blog for SimpleMarketing.AI and features useful articles on content marketing and SEO for small businesses.