Marketing ≠ Advertising

Marketing ≠ Advertising

Is marketing the same as advertising? The short answer is no, marketing is not the same as advertising. The long answer is, of course, a bit more complex. There are many similarities between marketing and advertisement and because they are often used interchangeably...
Content Marketing: The Untold Story

Content Marketing: The Untold Story

In today’s digital world, content marketing is a must for any company that wants to be successful. Gone are the days of simply advertising your product or service through print or traditional media. The key to success in the modern age is to provide your audience with...