Creating valuable content and using it to promote your business is arguably the best marketing strategy available to most firms.
That’s why so many businesses that rely on other strategies are getting serious about it. A recent study reported that “75% of marketing professionals feel producing relevant content will drive their company’s growth.” (https://loom.ly/ylfP5z4)
How do you get started? If you’re having a hard time getting going, or just need some fresh ideas to help get your creative juices flowing, here are a few ideas for how to make your content stand out:
1. Choose a Hook
Give your readers a reason to care about your content. Find a hook that will grab their attention and make them want to keep reading. Make a bold statement. Tell a story. Tell a joke. Find a way to make your post stand out.
Many people make the mistake of trying to get everything in their first post, but that’s not the goal. You want to build a relationship with your readers. The more you post, the better you’ll get.
2. Write for the Reader
Be relaxed. Be conversational. Your content should be interesting, but it should also help your readers. Write about subjects that you know well and that you enjoy writing about.
If you think “Hmm, I don’t know anything about that subject” too often, then you’re not ready to focus on that particular subject yet.
3. Be Original
Don’t try to do too much. Readers will be turned off if you’re trying to write on too many different topics. Start by finding your niche, and focus on it.
If you’re trying to rank in lots of keywords, use long-tail keywords/keyword phrases with each blog post being unique. If you want to write blogs on a general topic, then use keyword phrases in your titles, tags, and URL. If you want to rank for a single keyword, then use the keyword phrase in the URL and title, and use long-tail keyword phrases in your post.
4. Get Your Readers’ Attention
Make sure you grab your reader’s attention in the first few words. Hook them in the first paragraph or two, then you can gradually introduce more complex or advanced concepts.
Also, make sure you include clear images in your posts. An image can enhance and illustrate your primary message. It can also help your post get discovered by search engines.
5. Sequence Matters
Marketing experts may tell you that you should create a list of keywords (and corresponding search terms) that describe the page, but in reality, you’re creating a set of web pages, and the exact order of those pages is what will determine whether or not your SEO efforts are successful.
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The SimpleMarketing.AI Content Engine generated this post (with a little human editing).